Not a full sales org yet. Not still pre-revenue either. This is for the founders and early GTM leads in between — where deals close, but no two the same way.
Every closed deal so far has its own story. There's no shared playbook for how a deal is supposed to go, which makes the next hire's ramp slower than it should be.
Founder-led sales or a single early rep is carrying the whole motion. It works today, but it's not something you could hand off or hire into tomorrow.
The product can clearly support bigger accounts, but the sales motion hasn't caught up — pricing, positioning, and process are still calibrated for the earliest, smallest customers.
Most are pitching frameworks. What's usually missing is someone who's personally built and run this exact system inside a startup — not advised on one from the outside.
Every engagement starts with an audit of how deals actually get won today, then builds the system that replaces improvisation with a repeatable process.
Let's talk about what a scoped engagement would look like for where you are right now.