Teysha engagements run in parallel with a full-time AE role, which shapes the model on purpose: a focused, time-boxed project with a clear deliverable, not day-to-day management. Most engagements run 4–8 weeks across three phases.
A full-cycle review of how deals actually get won today — discovery, demo, negotiation, hand-off — to find exactly where the current motion depends on one person's instincts instead of a repeatable process.
This phase produces a clear map of the existing sales motion and a short list of the highest-leverage gaps to fix first.
The system itself: outbound infrastructure that self-sources pipeline, and a pricing/positioning framework calibrated to what the product can actually support — not just what the first customers happened to pay.
This phase produces the actual sequences, scripts, pipeline structure, and pricing framework the team will run on.
Documentation and coaching so the system runs without me — the same 1:1 coaching structure used to onboard BDRs and AEs as a promoted Team Lead, adapted to a team of one or two.
This phase produces written playbooks and a coaching cadence, so the system outlives the engagement.
A sample playbook — built around a fictional company, Nova, to show structure and depth without exposing any real client's process. This is the shape a real engagement deliverable takes, not a template to fill in.